Digital weight loss company Noom has announced several new hires within its leadership team, including new executive vice president and chief financial officer Jean Clifton, chief technology officer Rich Friedman, and general counsel Norman Petty. 

The company has also appointed Jim Bugden as senior vice president of corporate development and partnerships, named Katerina Kugel as senior director of brand and communications, and internally promoted Nikhil Jhunjhnuwala to chief growth Officer, Raj Krishnan to chief product officer, Cody Fair to SVP of healthcare sales and services, and Manik Dewan to head of people.

Clifton previously held the position of executive vice president and CFO of behavioral health company Pyramid Healthcare. Petty held leadership roles at The Wall Street Journal, other Dow Jones consumer brands and social-networking-services company the Meet Group. 

"We are delighted that Jean, Rich, Norman, Jim, and Katerina have joined our Noom team, and are thrilled with those who have recently earned promotions through their hard work and dedication," Geoff Cook, CEO of Noom, said in a statement. "Each of them is passionate about our mission to empower everyone, everywhere, to live a better, healthier life. They bring with them unique leadership experiences and distinctive perspectives that will help Noom successfully innovate and drive growth."

THE LARGER TREND

In July, Noom announced the appointment of Geoff Cook as its CEO and a new member of the company's board of directors. 

Cook cofounded and served as CEO of the Meet Group, an organization newly appointed Petty also worked for, where he took the firm public before it was acquired by eHarmony's parent company Parship Group. 

The company's former CEO and cofounder, Saeju Jeong, stepped down after 16 years, but would continue as executive chairman of the board.

Noom has garnered significant investment, scoring a staggering $540 million in Series F funding in 2021 and $58 million just two years earlier.

Still, the digital weight-loss company was not immune to the extensive workforce reductions within digital health companies in 2022, announcing two rounds of layoffs that year.

Earlier this year, the company announced a third round of job cuts, reportedly laying off about a quarter of its coaches. 

In October, Noom announced the expansion of its digital enterprise offering, Noom for Work, to include clinical obesity management solution Noom Med.

Noom Med offers psychological tools, community support and content, and access to clinicians with obesity-care training who provide customized weight-loss plans and support for patients in reducing their reliance on GLP-1 medications.