Rightway Healthcare, a provider of patient-facing care navigation tools for employee populations, has raised $8 million in Series A financing. Support came from unnamed backers new and old, with individual investor Jonathan Locker joining the company’s board.

What they do

Founded in 2017, Rightway Health develops a smartphone and web service that helps employees understand and utilize the health benefits available to them. It combines guided navigation and cost transparency tools with live support from staffed navigators.

“Rightway helps employers to streamline healthcare offerings with a high-tech and high-touch service, curated specifically for their employees’ needs,” Rightway Healthcare CEO Jordan Feldman said in a statement. “Our goal is to reshape the healthcare landscape by offering pioneering technology and exceptional service, which results in improved outcomes, higher user satisfaction and lower costs.”

Since its $2 million seed round, the company said that it has expanded beyond its early focus on Florida and New York markets and now serves a national client base.

What it’s for

According to the announcement, this new funding will fuel sales team growth, product expansion and entry into new markets.

Market snapshot

Understanding the healthcare system’s ins and outs is no small feat, so it’s little surprise that startups and digital products hoping to guide patients through the process are receiving attention. Executives from Livongo and Geisinger were on the record recently discussing the role digital technologies can play in patient-level navigation. And just this week, Eden raised $10 million for its primary care and insurance navigation platform.

On the record

“The potential of our approach can be seen in the strong traction we’ve had with employers and the incredible testimonials we get from our members,” Feldman said. “We are excited to continue expanding our impact with significantly more resources and the support of our aligned investors and board.”